As part of the Media & Marketing department at Hull FC, I was responsible for a majority of the club’s visual footprint, both digitally and in print spanning social media content, retail & marketing, physical branding & matchday graphics.
Please find below some of my selected work during my time at Hull FC.
2025 Memberships: Campaign Brochure
One of my more major projects at Hull FC was designing the content, layout, look and feel of their 2025 season memberships brochure — intended to inform members of what’s to come, in-season benefits, drive ticket & season pass sales as well as advertise tie-ins with brand partners as part of the ClubHull member-rewards scheme. The full brochure can be viewed here.
2025 Memberships: Membership Card & ClubHull Rewards Card
My other additions to the 2025 campaign for Hull FC’s memberships were the physical Membership Card — refreshed and reissued to all supporters ahead of the 2025 season, alongside a physical ClubHull scheme card, allowing supporters to be reminded of partners and give them an easy way to activate any deals by simply presenting the card at the time of purchase.
Centre of Excellence: 2022/23 College Prospectus
Working with the Hull FC college leadership teams, the club wanted a more presentable and attention-grabbing approach to recruiting students and applicants to the Centre of Excellence college programme. Taking inspiration from various university and enrollment prospectuses allowed me to get a better understanding of what possible applicants want to see and what has worked in the past to gauge interest and help enroll students.
Video Work
At my time at Hull FC I filmed, edited and published videos for various Foundation sessions held within the club, retrospective and commemorative videos for player announcements, as well as social media content in the form of try-clips as they happen mid-match & post-match highlight footage.
Hull FC Foundation — ‘Families Learning Together’ Christmas Event Recap
Hull FC Foundation — ‘It’s Your Game’ Promotional Video
Hull FC — CEO Richie Myler’s Retirement & Career Recap
Hull FC Foundation — ‘Play 2 Potential’ Promotional Video
Related Works
Creative commemorative graphic for Hull FC's Danny Houghton, showing various moments throughout his playing career to commemorate him becoming the club's second player to make over 450 appearances.
Promotional retail push graphic for a Flash Offer sale ran by Hull FC to increase apparel and product sales.
Details graphic for Hull FC's 2025 season 'Blue Alternate' kit launch incorporating the main alternative teal colour of the drop.
Push graphic for Hull FC's now sunset FCLive proprietary subscription-based video platform.
Social media graphic showing imagery and likeness of upcoming sessions and events through the summer period.
Social media push graphic advertising a community-oriented session ran by the Hull FC Foundation.
Promotional stats graphic encompassing various figures and achievements made by the Hull FC Foundation in recap of it's impact throughout the year.
Promotional stats graphic encompassing various figures and achievements made by the Hull FC Foundation in recap of it's impact throughout the year with it's 'Holiday Activity Fund' programme.
Promotional graphic advertising Hull FC's 2024 annual calendar.
Promotional graphic advertising Hull FC's 2025 'Heritage Calendar'.
Details graphic for Hull FC's 2025 season 'Charity Jersey' kit launch incorporating & highlighting awareness of Dementia to further research and direct support to the Alzheimer's Society.
Creative promotional graphic for Hull FC's 2025 season 'Charity Jersey' kit launch incorporating & highlighting awareness of Dementia using the blue 'forget-me-not' flower associated with remembrance and support of the cause.
Black Friday 2024 promotional graphic showcasing major products and promotions to be pushed during the sale period.
Creative tease graphic for Hull FC's 2025 season 'Black Alternate' kit launch incorporating brand sponsors & partners.
Details graphic for Hull FC's 2025 season 'Black Alternate' kit launch incorporating & highlighting the club's kit partners and sponsors as well as the various points of interest about the kit.
Social media giveaway graphic for Hull FC's 2025 season 'Black Alternate' kit launch incorporating main club sponsor Ecostrad and their respective branding.
Promotional graphic for the 2024 Memberships campaign highlighting different benefits supporters gain access to with purchase of their annual membership.